Negley Brothers Store Ads

 After having worked as a section foreman for the Chicago & Northwestern Railroad, William Dean Negley purchased the general store in Eldorado, Nebraska in March of 1914. He was age 30, his brother Cal was 27, and their sister Alice at 37 was likely involved in some way.  A year later, Bill was named Post Master. Here are a couple of advertisements and an article for the store I found in old newspapers.

"We have purchased the Fifield store and have moved it into Iliff's north store building where we are closing it out at a small fraction of its value. We bought it cheap and will give you the benefit of our bargain. We will positively sell out this stock in the next few days and have made prices that will make it go quick. Come and see what we have to offer. We have just received an entirely new stock of groceries, meat and fruit and solicit your trade in that line. We will treat you right. Highest prices paid for farm produce. This poster is not near large enough to give a full list of our bargains but here are a few samples."

Harvard Courier, April 4, 1914

With a population of no more than 100, it's hard to imagine Eldorado with a roller skating rink. I wonder if they did the Limbo.

Harvard Courier, December 29, 1916

The store had its share of trouble.

Harvard Courier, November 26, 1931

Bill retired at age 54 in 1937 from both the store and as Post Master. He had invested in some land.

Undated photo (possibly around 1914)